The Importance of Having a Website
by Tom Cronin
One of the most surprising things when you look at small businesses is how many of them don’t have a website. You would think that in this day and age everybody would know how important a website is for all businesses. Clearly that is not the case. Any business that does not have a website is missing out on one of the most powerful marketing tools available to them.
The main reason that it is important for businesses to have a website is how people are likely to find you. These days most people will go online and research products and companies before they make a purchase, if you don’t have a website you are missing out on all of this potential business. Even if people don’t buy your product online they are still likely to research it online so you have to have a website so these people can learn about your business.
A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain. If you don’t have a website that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.
A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can’t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field.
Clearly there are still a lot of small businesses that do not have websites, there are various reasons for this but mostly it comes down to the belief that they are expensive. It is rather surprising how much small business owners believe a website will cost them. In truth a website can be built for very little money and if you are on a tight budget you can even get free websites. Remember you don’t need a giant ten thousand page website for your business, just a simple site that tells people about your company and your products will be more than enough.
These days, almost any small business should have a website. With costs being extremely low at the entry level, it’s becoming difficult to imagine a reason for any company of any size not to have a website. Many user-friendly, free and open-source content-management systems are available to assist with Web design, so it is even possible to build a basic small business website without a professional Web designer. But it will look and act that way. In other words some of my clients tried to build their website themselves and the problem is it looks and acts just like that. Can you imagine a baker trying to build a house or a ballerina trying to tune up a new car? It will not work. Leave the web design and SEO to professionals.
A website by itself will not generate new leads or increase your sales by itself. A website must be constructed professionally to ensure that you can be found through use of keywords, metatags, H1 and H2 descriptions and proper coding. Once the website is built it is critical that you have activity on your website with SEO, Search Engine Marketing, and content management on a monthly basis minimally. Can you do that? Not many can, so let us at Success PR design it for your.
Benefits of a website
The Web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company’s marketing campaign, it costs next to nothing to do so. Your website will be the center of your company’s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per-click advertising programs.
Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before leaving the house. Provide a map and directions to your company’s shops or offices on your website so that visitors are less likely to have trouble finding the place. Establishing a relationship with Google + will align your company with Google maps and all search engines.
A website is online and accessible 24 hours a day, every day of the year. Because of this, your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them. Your website will act as an invaluable and always-available resource for information which would otherwise only be accessible during your company’s business hours.
Your website can sell products at any time. Potential customers are not restricted to business hours. Instead, they can go online and purchase products whenever they want. A website with an online shop can provide a dramatic boost in sales.
Your website is the key to your Success. Without a searchable website your website and business will not be found and wither into extinction. With a well designed website with an ROI program your website will give your company a life of its own and a tremendous method to generate new leads, consumer confidence in your company and share your Success to the world.